"An indie developer homepage is the easiest page on the internet to write as a resume: photo, tech stack, three project links. But what visitors remember is never the technologies you know. It is why you make the things you make. The advanced play for an indie dev homepage is putting the story beyond code on it.
## The problem with resume-style homepages
A tech stack list is written for machines, not people. The first 30 seconds on your homepage decide whether someone keeps scrolling. A wall of React / Next.js / TypeScript badges, versus one line like “I spent three years building a product nobody used, then rebuilt it from scratch” — which one makes you want to read on?
The second one. An indie developer personal site competes on storytelling, not technical depth.
## Three things beyond code that belong on the page
- Your why: why indie development, why these directions, in one sentence
- Your failures: products that flopped, directions you abandoned, mistakes you made. Failures build trust faster than wins
- Your now: what you are working on and what is next. Show process, not just results
## How to present projects: story first, code second
Order projects by narrative value, not technical impressiveness. Give each project three short paragraphs:
- What problem does it solve
- How you discovered that problem — usually the most interesting part
- What happened, including what did not work out
The tech stack goes in one small line at the bottom. People who want to read code will find your GitHub. The homepage's job is to make them want to.
## Dynamic profile: let visitor data drive iteration
An indie homepage should change often. But where? A no-code dynamic profile's visitor analytics tells you which sections hold attention, where visitors come from, and whether they are peers or potential users. Data beats guesswork for deciding what to redesign.
If your projects page holds attention far longer than your about section, visitors care about products more than your story — put projects first. If the reverse, your story is the differentiator. Write more of it.
## Let the homepage do work
An indie developer homepage is not a business card. It is a product. It answers three questions: who you are, why you build, and what you are building now. The story beyond code is the most distinctive part of all three answers.
**Do I have to include failures?** Not required, but strongly recommended. Failures are one of the fastest ways to build trust. They prove you are real, you showed up, you shipped. One or two honest lines are enough.
**Should I still list my tech stack?** Yes, at the bottom. The stack is for recruiters skimming and search engines, not for visitors. Compress it to one line and give the space to the story.
**Is a dynamic profile useful for indie developers?** Very. Visitor analytics show who looks at your page, how long they stay, and where they come from, which directly tells you what to change next.
Want an indie developer homepage with visitor analytics? Head back to the [homepage](/) and pick a template. Write your story beyond code and launch in five minutes."